The Economic Naturalist, by Robert H Frank

Sunday, August 10, 2008

isbn: 9780753513385

Since I enjoyed Freakonomics, I thought I would pick this up too. The British cover, seen above, is way more appealing than the Canadian one. Oh well. Most fantastic fact in the book: Why is milk stored in rectangular containers and pop in cylindrical ones? It all has to do with wasted space between the cans and the price of keeping milk refrigerated. If you have to keep it cold, you may as well minimise the space between cartons to have no wasted space. Clever and ridiculous, eh? The book is full of little gems that sometimes get repetitive but often are eye openers into the weird world we live in.